Guide 05
What Happened to Twitpic and the Early Photo-Sharing Services
Twitpic was a photo-sharing service built for Twitter. It launched in early 2008, when Twitter itself couldn't host images, and for several years it was the most common way to attach a picture to a tweet. In September 2014, after a trademark dispute with Twitter, Twitpic announced it would shut down. At the last minute, on October 25, 2014, Twitter took over Twitpic's domain and photo archive, so existing photos stayed online for the time being. New uploads stopped and the service closed.
Here's the longer story, and what it meant for the people whose photos lived there.
When tweets couldn't hold photos
In Twitter's early years a tweet was just text: 140 characters and nothing else. If you wanted to share a photo, you uploaded it somewhere else and posted a link.
A group of third-party services grew up to fill that gap. You connected your Twitter account, uploaded a photo from your phone or computer, and the service posted a tweet with a short link to the image. Twitpic, founded by Noah Everett, was the best known. Others included yfrog, run by ImageShack, TweetPhoto (later renamed Plixi), Mobypicture and TwitrPix. Many Twitter apps let you choose which one to use.
Twitpic became the place where news photos first appeared. When US Airways Flight 1549 landed on the Hudson River in January 2009, one of the first widely seen images was posted to Twitpic by a passenger on a ferry. Over its life the service collected an estimated 800 million photos.
Twitter builds its own
In June 2011, Twitter announced its own photo upload feature, initially powered by Photobucket. Photos could now be attached directly in Twitter's apps and website, and over time native images became the default. Third-party photo services lost their main reason to exist, and most of them faded or closed over the next few years.
Twitpic held on longer than most, but it no longer had the central role it once did.
The trademark dispute
Twitpic had applied to register its name as a trademark in 2009. In 2014, according to the company's own shutdown announcement, Twitter's lawyers objected and told Twitpic to abandon the application or risk losing access to Twitter's API. A photo service built around Twitter couldn't survive without that access, and Twitpic said it didn't have the money to fight. On September 4, 2014, it announced it would shut down on September 25.
The reaction was strong, partly because of how much history sat in Twitpic's archive. Volunteers from ArchiveTeam, a group that tries to save websites before they disappear, started copying as many public images as they could. Twitpic promised users a way to export their photos and released an export tool, though many users reported slow exports and broken files.
Saved, then not, then sort of
What followed was a confusing few weeks:
- September 18, 2014: Twitpic announced that it had been acquired and would stay online.
- October 16, 2014: The deal fell through, and Twitpic set a new shutdown date of October 25.
- October 25, 2014: Hours before the deadline, Noah Everett announced that Twitpic's domain and photo archive would go to Twitter. Existing photos and links would remain viewable for now, but new uploads were no longer possible and the apps were discontinued.
So Twitpic the service closed, but its archive passed into Twitter's hands. ArchiveTeam kept copying too; by one news report it had saved around 500 million images before Twitpic blocked its access.
What it meant for users
For most people, the lesson was uncomfortable: photos you think of as yours can depend entirely on one company's decisions. Users who had treated Twitpic as their photo album, without keeping their own copies, had a few weeks to get their pictures out. Some never heard about the shutdown in time.
If you still have old Twitpic links in your tweets or blog posts, don't assume they still lead anywhere. Look for your own original files first, and check web archives such as the Wayback Machine for copies of individual pages.
The other early services
Twitpic's story is the best known, but the pattern repeated across that generation of tools. Photo hosts built for Twitter, early mobile photo apps and plenty of general photo sites have closed, merged or changed their terms over the years. Even large, long-running services have changed what free accounts can keep. Our guide on moving your photo library covers some of those changes.
The practical takeaway hasn't changed since 2014. Keep your originals somewhere you control, download your archive from any service you use heavily, and treat any single platform as a place to share photos rather than the place they live. For X, our guide to downloading your photos shows how.
TwitPickr is an independent site. It is not affiliated with Twitpic, Flickr or X Corp., and has no connection to any earlier service that used this domain or a similar name.
Sources
- The Next Web: Twitpic to shut down on September 25 (September 4, 2014)
- The Next Web: Twitpic's domain and photo archive acquired by Twitter (October 25, 2014)
- Global News: 800 million Twitpic photos to vanish from the web (October 2014)
- ArchiveTeam wiki: TwitPic
- PetaPixel: Twitter to launch photo sharing feature powered by Photobucket (June 1, 2011)